Domov pro seniory Nová slunečnice
The CaregiverServes Seniors and their families
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Domov pro seniory Nová slunečnice anchors on a vivid Orange (#f6b233) as their primary brand signal, paired with Green (#dff0d8), and accented by Yellow. The palette leans warm — inviting and energetic.
#f6b233
Primary
#ffffff
Background
#dff0d8
Secondary
#000000
Background
#fcf8e3
Accent
#bce8f1
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Droid Serif (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Domov pro seniory Nová slunečnice uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Domov pro seniory Nová slunečnice is warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Nová slunečnice
Name refers to a concept of warmth and care.
Lavender
Used for primary buttons and accents, specifically #e0b6c0.
Interlocking squares
A series of interlocking squares that form a unique shape.
Social Media Intelligence
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