What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
NOVATO anchors on a muted Green (#182a23) as their primary brand signal, paired with Green (#08a955), and accented by Red. The palette leans cool — projecting trust and professionalism.
#182a23
Primary
#08a955
Secondary
#7b6260
Accent
#eae9eb
Accent
#32b87c
Accent
#343a40
Accent
Typography
Headings set in Gotham-Book (a sans-serif — clean, modern, and optimized for digital), body in Gotham-Light (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
NOVATO is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
industrial, product-focused
natural
full color
flat
top-fixed
rounded
clean
full-screen video
Digital Footprint
active on 1 social platform.
Market Presence
multinational, headquartered in Prague, CZ, communicating in 3 languages.
CZ
Prague, CZ
multinational
cs, sk, pl
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Brand Codes
Green Accent
The specific shade of green (#00b259) is used for buttons, links, and as a primary accent color throughout the website.
Full-Screen Video Hero
The website uses a full-screen video on the homepage to showcase the company's capabilities and products.
Czech and Slovak Presence
The website highlights the company's presence in both the Czech Republic and Slovakia, with contact information for both regions.
Regional Office Names
The company names its regional offices after the cities they are located in (e.g., NOVATO SK, NOVATO BOMAT).
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