What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
novexplus.cz anchors on Red (#d33a36) as their primary brand signal, paired with Green (#3c840f), and accented by Gray. The palette leans warm — inviting and energetic.
#272727
Text
#fdfdfd
Background
#b4b4b4
Accent
#d33a36
Primary
#3c840f
Secondary
#ffca18
Accent
Typography
Headings set in dkLabDoprava (a sans-serif — clean, modern, and optimized for digital), body in Ubuntu (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
novexplus.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
novexplus.cz is authoritative and decisive, cool and detached.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Mustard Yellow
Used for highlighting promotions and important information.
Ubuntu
Used for headings and body text, providing a modern and readable feel.
Product Category Focus
Categories are named clearly and directly.
novexplus font
The 'novexplus' part of the logo uses a bold, sans-serif font with rounded edges, creating a distinct and recognizable wordmark.
Split background
The logo features a split background with black on the left and red on the right, creating a distinctive visual separation.
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