What Drives Them
Organized and dependable. Creates order and stability.
The brand emphasizes ease of use and efficiency in sending electronic greeting cards, targeting busy professionals who value a quick and affordable solution. The focus on electronic delivery and customization options further supports this positioning.
Color Intelligence
Novorocenky.eu anchors on a vivid Red (#f80102) as their primary brand signal, paired with Red (#f26267), and accented by Red. The palette leans warm — inviting and energetic.
#f80102
Primary
#f26267
Secondary
#f3a7a9
Accent
#e42027
Accent
#fefbfb
Background
#c3b4b2
Accent
Typography
Primary typeface: TitilliumWeb-Regular. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Novorocenky.eu uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Novorocenky.eu is authoritative and decisive, urgent and action-driven.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Red
The website uses a dark red color (#990000) consistently in headings and accents.
Titillium Web
The website uses Titillium Web for headings and navigation.
PF 2025
The phrase 'PF 2025' (a Czech New Year greeting) is prominently featured.
Electronic Greeting Cards
The service is consistently referred to as 'elektronické novoročenky' (electronic New Year's cards).
Novoročenky.eu script
The brand name is written in a distinctive, flowing red script font with decorative flourishes.
Snowman
A cartoon snowman illustration is used as a recurring visual element.
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