Národní sdružení PKU a jiných DMP logo

Národní sdružení PKU a jiných DMP

The Caregiver
Healthcare·Health Organization·nspku.cz

Serves Individuals and families affected by PKU and other metabolic disorders

Open SansSupportiveInformativeEmpatheticCommunity-focused11/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

SupportInformationCommunityAdvocacy

Color Intelligence

Národní sdružení PKU a jiných DMP anchors on a muted Purple (#998dbb) as their primary brand signal, paired with Blue (#cec9df), and accented by Purple. The palette leans cool — projecting trust and professionalism.

#998dbb

Primary

#cec9df

Secondary

#4c3788

Accent

#372079

Accent

#6a599c

Accent

#013663

Accent

cool palette(0w/6c)Purple · Blue

Typography

Národní sdružení PKU a jiných DMP uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.

Aa
Open SansBodySans Serif
Aa
Open SansHeadingsSans Serif

Logo Anatomy

Národní sdružení PKU a jiných DMP uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, friendly.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleanfriendly

Brand Character

Národní sdružení PKU a jiných DMP is authoritative and decisive, warm and approachable, technically detailed.

Warmth
80%
Confidence
70%
Technicality
70%
Formality
60%
Enthusiasm
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

PKUDMPsdruženímetabolickénemoci

Design Playbook

Photography

Informative, Real-life

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on Drupal, active on 2 social platforms.

Built withDrupal
Social
facebookinstagram

Market Presence

Nationwide presence, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

national

Languages

cs

Národní sdružení PKU a jiných DMP is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Národní sdružení PKU a jiných DMP. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
moderncleanfriendly

Brand Codes

PKU

Acronym CodeSupporting

The organization is known by its acronym, PKU.

Consistency100%
WebsiteSocial
ActiveOccasional

Purple

Signature ColorSupporting

Dominant color used in the logo and website design.

Consistency80%
WebsiteSocial
ActiveOccasional

Stylized Human Figure

Signature ShapeSupporting

A stylized human figure with outstretched arms and legs, forming a dynamic and abstract shape within a circle.

Consistency90%
Website
ActiveOccasional

Watercolor Handprints

Illustration Style CodeSupporting

The website features a background with watercolor-style handprints in various colors, creating a playful and artistic visual motif.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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