Občanská demokratická strana
The Innocent“ODS - Liberec, Jablonec nad Nisou, Semily, Česká Lípa”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Občanská demokratická strana anchors on Blue (#a8b9d5) as their primary brand signal, paired with Blue (#1559a1), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#a8b9d5
Primary
#1559a1
Secondary
#1b3d8b
Accent
#5893ef
Accent
#6684b6
Accent
#383f53
Accent
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Občanská demokratická strana uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Občanská demokratická strana is formal and professional, authoritative and decisive, cool and detached.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Regional presence, based in CZ.
CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
ODS
The brand is primarily known by its acronym, ODS.
Deep Blue
#1559a1 is used as a primary color, conveying trust and authority.
Czech Flag Colors
The color scheme subtly evokes the colors of the Czech flag.
ODS Logo
The ODS logo features the letters 'ODS' in white with a stylized bird above the 'S', all set against a blue gradient background.
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