Jitřenka
The Caregiver“Jitřenka | Internetový obchod”
Serves Individuals interested in handmade crafts and natural health products
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Jitřenka anchors on Red (#ae2411) as their primary brand signal, paired with Red (#ff0000), and accented by Red. The palette leans warm — inviting and energetic.
#ae2411
Primary
#ff0000
Secondary
#7f0000
Accent
#ab0000
Accent
#f1f0ee
Accent
#000000
Background
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Jitřenka uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Jitřenka is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Jitřenka is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Jitřenka. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Deep Red
Used prominently in the logo and for calls to action.
Folk Art
Focus on folk art suggests a connection to Czech traditions.
Focus on 'folk' and 'health'
Product names and descriptions emphasize folk art and health products.
Geometric Star
A geometric star-like symbol with a rustic, hand-crafted feel is used as a logo.
Social Media Intelligence
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