Obchůdek Sluníčko
The Caregiver“SLEVA 50% NA VŠE!!!”
Serves Parents of young children
What Drives Them
Puts people first. Builds trust through genuine care.
The tagline "SLEVA 50% NA VŠE!!!" (50% OFF EVERYTHING!!!) strongly emphasizes price. While other values are present, the dominant message is about low prices, making affordability the core -ness.
Color Intelligence
Obchůdek Sluníčko anchors on a muted Blue (#325857) as their primary brand signal, paired with Orange (#f0d8bd), and accented by Orange. The palette balances warm and cool tones.
#325857
Primary
#f0d8bd
Secondary
#fd7a05
Accent
#feb04d
Accent
#9aadac
Accent
#bdc5ce
Accent
Typography
Obchůdek Sluníčko uses Noto Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Obchůdek Sluníčko uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Obchůdek Sluníčko is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on PrestaShop, active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Obchůdek Sluníčko is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Obchůdek Sluníčko. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Tangerine
Used for key call-to-action buttons and highlights, creating a cheerful feel.
Noto Sans
Used for body text, providing a clean and readable experience.
Funkční a kvalitní oblečení pro děti
Highlights the functionality and quality of their children's clothing.
Sun icon
A stylized sun icon with rays is used as a visual element, representing the brand's name and theme.
Social Media Intelligence
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