Oční Optika Perfektservis RKM logo

Oční Optika Perfektservis RKM

The Everyman

OPTIKA RKM – KRÁSA A POHODLÍ PRO VAŠE OČI

Healthcare·Optical Services·optika-rkm.cz
LatoProfessionalReliableCustomer-focusedFriendly10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityServiceComfortAesthetics

Color Intelligence

and accented by Gray. The palette leans warm — inviting and energetic.

#c8c8c8

Accent

#1b1b1b

Text

#f6f6f6

Background

#464646

Text

#6f6f6f

Accent

#969696

Accent

warm palette(6w/0c)Gray

Typography

Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
LatoBodySans Serif
Aa
OswaldHeadingsSans Serif
Aa
Calibrisecondary_headingSans Serif
Aa
Times New RomancaptionSerif

Logo Anatomy

Oční Optika Perfektservis RKM uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleanprofessional

Brand Character

Oční Optika Perfektservis RKM is formal and professional, authoritative and decisive, technically detailed.

Confidence
80%
Formality
75%
Technicality
70%
Warmth
60%
Enthusiasm
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

OPTIKARKMKRÁSAPOHODLÍOČI

Design Playbook

Photography

product, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress.

Built withwordpress

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

cs

Oční Optika Perfektservis RKM is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Oční Optika Perfektservis RKM. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity50%
moderncleanprofessional

Brand Codes

RKM

Acronym CodeSupporting

Part of the business name.

Consistency90%
Website
ActiveOccasional

Light Gray

Signature ColorSupporting

Used for the background, creating a clean and professional look.

Consistency70%
Website
ActiveOccasional

Lato

Typography CodeSupporting

Used for headings, creating a modern and readable look.

Consistency80%
Website
ActiveOccasional

RKM Optika Logo

Typography CodeSupporting

The logo features the letters 'RKM' in a bold, sans-serif font, stacked vertically, with 'OČNÍ OPTIKA' above and 'PERFEKTSERVIS' below, all in a clean, modern style.

Consistency90%
Website
ActiveOccasional

Eyewear Product Photography

Photography Style CodeSupporting

The product photography features eyewear displayed in a clean, well-lit environment, often with a shallow depth of field to highlight specific details.

Consistency80%
Website
ActiveOccasional

More brands in Healthcare

Explore other brands in this industry to compare visual identities.