Oertzen
The Creator“Max. Průtok”
Serves Industrial and commercial businesses
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Oertzen anchors on a vivid Red (#e30613) as their primary brand signal, paired with Red (#fde9ea), and accented by Red. The palette leans warm — inviting and energetic.
#e30613
Primary
#ffffff
Background
#fde9ea
Secondary
#e83640
Accent
#f28d93
Accent
#f9cbce
Accent
Typography
Oertzen uses Archivo across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Oertzen uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: industrial, modern, technical.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Oertzen is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
direct
Signature Words
Design Playbook
product, technical
natural
full_color
flat
horizontal
rounded
moderate
Digital Footprint
.
Market Presence
Nationwide presence, based in DE.
DE
national
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Oertzen Red
Used in the logo and as a highlight color throughout the website.
Archivo
Used for headings and body text, conveying a modern and technical feel.
Water Jet Systems
Focus on innovative water jet systems.
Angled Red Body
The pressure washers have a distinctive angled red body shape.
OERTZEN Font
The OERTZEN logo uses a specific bold sans-serif font.
Product Focus
The product photography style emphasizes a clear, well-lit focus on the pressure washers, often in a blurred background.
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