Ogilvy
The CreatorWhat Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Ogilvy anchors on Red (#ea4045) as their primary brand signal, paired with Red (#f9cfcf), and accented by Red. The palette leans warm — inviting and energetic.
#ea4045
Primary
#f9cfcf
Secondary
#c8a8a8
Accent
#e6767a
Accent
#815a60
Accent
#492f28
Accent
Typography
Headings set in OgilvySans (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Ogilvy uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean.
Wordmark
rectangle
Text
3/10
Brand Character
Ogilvy is authoritative and decisive, energetic and passionate.
first_plural
college
playful
Signature Words
Design Playbook
corporate, candid
natural
full_color
flat
top
rounded
comfortable
image
Digital Footprint
Built on Next.js, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, en
Ogilvy is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ogilvy. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Ogilvy Red
Specific shade of red (#ea4045) used consistently in the logo and branding elements.
OgilvySans
Custom sans-serif font used for headings and body text, creating a modern and professional look.
Ogilvy Legacy
References to the company's founding and history in the advertising industry.
Social Media Intelligence
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