Ogří Doupě
The Everyman“Nejstarší wargamingový obchod v ČR”
Serves Wargaming enthusiasts
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Ogří Doupě anchors on a muted Orange (#775d46) as their primary brand signal, paired with Green (#19680b), and accented by Orange. The palette leans warm — inviting and energetic.
#775d46
Primary
#19680b
Secondary
#3f2b1c
Accent
#aa896a
Accent
#c7c7c7
Accent
#0a0605
Text
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Ogří Doupě uses a combination mark — pairing symbol with wordmark for versatility. High complexity — rich in detail, potentially challenging at small sizes. Style: fantasy, playful, detailed.
Combination Mark
rectangle
Icon + Text
7/10
Brand Character
Ogří Doupě is authoritative and decisive, energetic and passionate.
first_plural
middle_school
direct
Signature Words
Design Playbook
product photography
studio
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on myshoptet, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Nejstarší wargamingový obchod v ČR
Repeated tagline emphasizing the store's history.
Exo 2
Used for headings, providing a modern and slightly futuristic feel.
Oldest wargaming store
Claims to be the oldest wargaming store in the Czech Republic.
Orc Mascot
An orc character with axes and bones is used as a mascot.
Wood Sign Typography
The brand name is displayed in a stylized font on a wooden sign.
Social Media Intelligence
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