OKULA OPTIKA logo

OKULA OPTIKA

The Innocent
Eyewear·Eyeglasses·est. 2026·okulaoriginal.cz
RobotoTraditionalStylishPracticalReliable9/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityDesignTraditionCustomer Satisfaction

Color Intelligence

OKULA OPTIKA anchors on Green (#edf8f1) as their primary brand signal, paired with Green (#00993d), and accented by Green. The palette leans cool — projecting trust and professionalism.

#edf8f1

Primary

#00993d

Secondary

#a6dbbb

Accent

#3bb16a

Accent

#76c897

Accent

#000000

Background

cool palette(1w/5c)Green

Typography

Headings set in DM Sans (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital).

Aa
RobotoBodySans Serif
Aa
DM SansHeadingsSans Serif

Logo Anatomy

OKULA OPTIKA uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, minimalist.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

modernminimalist

Brand Character

OKULA OPTIKA is authoritative and decisive, warm and approachable, energetic and passionate.

Confidence
80%
Enthusiasm
72%
Warmth
67%
Formality
55%
Nostalgia
55%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

okulaeyewearbrýledesignovýčeský

Design Playbook

Photography

product, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

loose

Hero Approach

image_carousel

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ, communicating in 2 languages.

Origin

CZ

Market Scope

national

Languages

cs, sk

OKULA OPTIKA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by OKULA OPTIKA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
modernminimalist

Brand Codes

Czech manufacturer

Heritage ElementSupporting

Emphasizes the brand's Czech origin and tradition.

Consistency85%
WebsiteSocial
ActiveOccasional

Roboto

Typography CodeSupporting

Modern and readable font used for body text.

Consistency90%
Website
ActiveOccasional

Forest Green

Signature ColorSupporting

Used in the logo and website elements.

Consistency85%
Website
ActiveOccasional

Český tradiční výrobce brýlových obrub

CatchphraseSupporting

Tagline emphasizing Czech origin and tradition.

Consistency90%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

More brands in Eyewear

Explore other brands in this industry to compare visual identities.