by OliTé
The InnocentServes Individuals seeking handcrafted, sustainable accessories made from natural wool.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
by OliTé anchors on Purple (#4c2a85) as their primary brand signal, paired with Orange (#ff6900), and accented by Green. The palette leans warm — inviting and energetic.
#fdfff8
Background
#4c2a85
Primary
#ff6900
Secondary
#7bdcb5
Accent
#000000
Background
#262626
Text
Typography
Headings set in toret-font (a serif — evoking tradition, authority, and print heritage), body in Quicksand (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
by OliTé uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
by OliTé is warm and approachable, energetic and passionate, simply spoken and accessible.
first_singular
middle_school
soft
Signature Words
Design Playbook
Product Focused, Lifestyle, Natural Light
natural
natural
line
horizontal
rounded
comfortable
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
by OliTé is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by by OliTé. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Olga Trusková
The brand is named after the founder and features her prominently.
Deep Purple
#4c2a85 used in the logo and as a primary accent color.
Šumava Origin
Emphasizes the origin of the wool and handmade production in Šumava.
Quicksand
Used for headings and body text, creating a friendly and approachable feel.
Natural Packaging
Likely uses natural or minimalist packaging to align with the brand's values.
Close-up knitting
Close-up photography of knitting in progress, focusing on the texture and color variations of the yarn.
Social Media Intelligence
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