OMV logo

OMV

The Ruler

OMV je víc než jen čerpací stanice – je to místo, kde si můžete dopřát komfort i spolehlivost na každé cestě. Nabízíme prvotřídní paliva, moderní mycí linky, čerstvě připravované sendviče a kvalitní k

Energy·Gas Stations·omv.cz
OMVProgressRegularReliableConvenientModernCustomer-focused10/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityInnovationSustainabilityCustomer satisfaction

Color Intelligence

OMV anchors on a vivid Green (#1fff5a) as their primary brand signal, paired with Green (#00ff37), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#1fff5a

Primary

#00ff37

Secondary

#0e1f31

Accent

#000000

Background

#00ff57

Accent

#fefeff

Background

cool palette(1w/5c)Green · Blue

Typography

Headings set in OMVProgressStrong (a sans-serif — clean, modern, and optimized for digital), body in OMVProgressRegular (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
OMVProgressRegularBodySans Serif
Aa
OMVProgressStrongHeadingsSans Serif
Aa
OMVProgressDisplaysecondary_headingSans Serif
Aa
sourceSanscaptionSans Serif
Aa
OMVProgressnavigationSans Serif

Logo Anatomy

OMV uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, corporate.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleancorporate

Brand Character

OMV is formal and professional, authoritative and decisive, technically detailed.

Confidence
85%
Formality
70%
Technicality
70%
Enthusiasm
60%
Warmth
55%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

sustainable energysustainable mobilitysustainable lifestyle

Design Playbook

Photography

stock, corporate

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

active on 5 social platforms.

Social
linkedintwitterinstagramfacebookyoutube

Market Presence

multinational, based in AT.

Origin

AT

Market Scope

multinational

Languages

cs

OMV is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by OMV. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
moderncleancorporate

Brand Codes

#1fff5a

Signature ColorSupporting

Bright green used prominently in the logo and as an accent color throughout the website, representing sustainability and energy.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

OMVProgressRegular

Typography CodeSupporting

Custom font used for headings and body text, providing a modern and corporate look.

Consistency95%
WebsiteAdvertisingSocial
ActiveOccasional

OMV

Acronym CodeSupporting

The brand is primarily known by its acronym.

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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