What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Bc. Zdeňka Luběnová anchors on Blue (#263c8e) as their primary brand signal, paired with Blue (#0000ff), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#263c8e
Primary
#0000ff
Secondary
#01017c
Accent
#7331b3
Accent
#5f503d
Accent
#8b7967
Accent
Typography
Headings set in roc-grotesk (a sans-serif — clean, modern, and optimized for digital), body in ivymode (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Bc. Zdeňka Luběnová uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Bc. Zdeňka Luběnová is authoritative and decisive, warm and approachable, energetic and passionate.
first_singular
high_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Zdeňka Luběnová
The website is a personal brand for the coach Zdeňka Luběnová.
Roc Grotesk
Modern and bold font used for headings, conveying confidence.
Deep Blue
Use of #263c8e to convey trust and professionalism.
Kateřina Faitare
The website features a recurring human face, presumably the founder or spokesperson, Kateřina Faitare.
Live
The word 'Live' is prominently displayed in a distinctive, stylized font.
Warm, natural lighting
The photography style uses warm, natural lighting and focuses on authentic interactions.
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