Midwife.cz
The Caregiver“Midwife.cz - kurzy a produkty pro maminky od porodní asistentky”
Serves Pregnant women and new mothers
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Midwife.cz anchors on a muted Yellow (#ddddc3) as their primary brand signal, paired with Pink (#a24983), and accented by Pink. The palette leans warm — inviting and energetic.
#ddddc3
Primary
#a24983
Secondary
#f8f2f6
Background
#e2d4e0
Accent
#000000
Background
#655746
Accent
Typography
Headings set in Courgette (a handwritten style — projecting personality and human warmth), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Midwife.cz is authoritative and decisive, warm and approachable, energetic and passionate.
third
middle_school
soft
Signature Words
Design Playbook
lifestyle, candid
natural
bright
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Midwife.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Midwife.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Kateřina Jindrová Zítková
The brand is closely associated with its founder, Bc. Kateřina Jindrová Zítková, a midwife.
Light Blue
The light blue color (#27a8d7) is used consistently in the logo, buttons, and other design elements.
Courgette Handwritten Font
The Courgette font is used for headings, creating a friendly and approachable feel.
Descriptive Product Names
Product names are descriptive and directly relate to the product's purpose (e.g., 'Maminkovský diář', 'Miminkovský deníček').
Established Year
The website mentions the founding year (2013), indicating a sense of establishment and experience.
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