OPTICZ s.r.o.
The Everyman“Opticz - Prostě jiná optika”
Serves Individuals seeking eye care and eyewear
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
OPTICZ s.r.o. anchors on Blue (#4acdcd) as their primary brand signal, paired with Blue (#4ab4b4). The palette leans cool — projecting trust and professionalism.
#38322f
Text
#4acdcd
Primary
#4ab4b4
Secondary
#000000
Background
#9fa1aa
Background
#646574
Background
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
OPTICZ s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
OPTICZ s.r.o. is warm and approachable, energetic and passionate.
third
high_school
playful
Signature Words
Design Playbook
Lifestyle, Product
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Bootstrap, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
OPTICZ s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by OPTICZ s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Opticz logotype
The 'opticz' logotype uses a distinctive lowercase sans-serif font with a stylized 'α' symbol above it.
Product focus
The photography style focuses on close-up shots of eyewear, highlighting the product's design and features against a blurred background.
Social Media Intelligence
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