OPTICZ s.r.o. logo

OPTICZ s.r.o.

The Everyman

Opticz - Prostě jiná optika

Healthcare·Eyewear·opticz.cz

Serves Individuals seeking eye care and eyewear

RobotoProfessionalReliableModernFriendly11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityCustomer ServiceInnovation

Color Intelligence

OPTICZ s.r.o. anchors on Blue (#4acdcd) as their primary brand signal, paired with Blue (#4ab4b4). The palette leans cool — projecting trust and professionalism.

#38322f

Text

#4acdcd

Primary

#4ab4b4

Secondary

#000000

Background

#9fa1aa

Background

#646574

Background

cool palette(2w/4c)Gray · Blue

Typography

Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.

Aa
RobotoBodySans Serif
Aa
MontserratHeadingsSans Serif
Aa
Open Sanssecondary_headingSans Serif
Aa
MerriweathercaptionSerif
Aa
OswaldnavigationSans Serif
Aa
RalewayUISans Serif

Logo Anatomy

OPTICZ s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleanprofessional

Brand Character

OPTICZ s.r.o. is warm and approachable, energetic and passionate.

Warmth
75%
Enthusiasm
70%
Confidence
65%
Formality
55%
Technicality
40%
Voice Person

third

Reading Level

high_school

CTA Style

playful

Signature Words

Prostě jiná optika

Design Playbook

Photography

Lifestyle, Product

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Bootstrap, active on 2 social platforms.

Built withBootstrap
Social
facebookinstagram

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

cs

OPTICZ s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by OPTICZ s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity50%
moderncleanprofessional

Brand Codes

Opticz logotype

Typography CodeSupporting

The 'opticz' logotype uses a distinctive lowercase sans-serif font with a stylized 'α' symbol above it.

Consistency90%
Website
ActiveOccasional

Product focus

Photography Style CodeSupporting

The photography style focuses on close-up shots of eyewear, highlighting the product's design and features against a blurred background.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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