Optik DIRK
The EverymanServes Families and individuals seeking eye care and eyewear
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Optik DIRK anchors on a vivid Red (#fc8383) as their primary brand signal, paired with Blue (#b4e3ed), and accented by Red. The palette balances warm and cool tones.
#fc8383
Primary
#b4e3ed
Secondary
#f7b6b7
Accent
#f4fafb
Background
#ab3a3b
Accent
#020203
Background
Typography
Headings set in WixMadeforDisplay_W_Bd (a sans-serif — clean, modern, and optimized for digital), body in WixMadeforDisplay_W_Rg (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Optik DIRK uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Optik DIRK is authoritative and decisive, warm and approachable.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Wix.
Market Presence
Local market, headquartered in Brno, CZ.
CZ
Brno, CZ
local
cs
Optik DIRK is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Optik DIRK. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#fc8686
Light red used in the logo and as a highlight color.
DIRK
The brand is named after the founder.
Eye Character
A cartoon eye character with a pink outline, light blue iris, and a small antenna-like protrusion.
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