Oční Optika - Iveta Šefčíková
The Ruler“Ostříme Váš zrak”
Serves Individuals seeking vision correction and eye care services
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
and accented by Gray. The palette balances warm and cool tones.
#010101
Background
#ffffff
Background
#d0d0d1
Accent
#29292a
Text
#5d5d5e
Accent
#9a9a9a
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Oční Optika - Iveta Šefčíková uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.
Combination Mark
round
Icon + Text
5/10
Brand Character
Oční Optika - Iveta Šefčíková is authoritative and decisive, warm and approachable, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
stock, product
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: round
Brand Codes
Iveta Šefčíková
The website is built around Iveta Šefčíková as a personal brand.
Ostříme Váš zrak
Appears in the title and encourages action.
Eyeglass shape
A stylized eyeglass shape is used above the company name.
Font
The font used for the company name is a serif font with a classic and elegant look.
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