IRIS oční optika
The Caregiver“Měníme váš pohled na svět”
Serves Individuals seeking eye care services and eyewear
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
IRIS oční optika anchors on Blue (#2d4c55) as their primary brand signal, paired with Blue (#a8d0ee), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#ffffff
Background
#2d4c55
Primary
#a8d0ee
Secondary
#2169bf
Accent
#8294a0
Accent
#dee3e6
Background
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Work Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
IRIS oční optika uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
IRIS oční optika is authoritative and decisive, warm and approachable, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Product, Lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Jesenik, CZ.
CZ
Jesenik, CZ
local
cs
IRIS oční optika is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by IRIS oční optika. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Light Blue (#bbd9ef)
Used as a background color and in design elements.
Poppins
Used for headings, providing a modern and clean look.
Stylized Eye
The logo features a stylized eye shape with a prominent pupil and curved lines suggesting eyelashes or eyelids.
IRIS Font
The brand name 'IRIS' is written in a clean, sans-serif font, with 'OČNÍ OPTIKA' in a smaller font below.
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