Optika - Vlasta Vyhodová
The EverymanServes Local residents seeking eye care and fashionable eyewear
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Optika - Vlasta Vyhodová anchors on a vivid Blue (#007c85) as their primary brand signal, paired with Blue (#00a9a9), and accented by Blue. The palette balances warm and cool tones.
#231e1f
Text
#007c85
Primary
#00a9a9
Secondary
#c5d0de
Accent
#000000
Background
#fcfcfc
Background
Typography
Logo Anatomy
Optika - Vlasta Vyhodová uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Eye-shaped logo
The logo features a stylized eye shape with a black spiral and a white circle inside, representing the pupil.
Optika Vlasta Vyhodová
The brand name 'Optika' is written in a bold, teal sans-serif font, with 'Vlasta Vyhodová' in a smaller, lighter font underneath.
Products & Business
Contact Lenses
Eye Exams
Eyeglass Frames
Eyeglasses
Prescription Lenses
Sunglasses
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