CHRTEK OPTIK, s.r.o. logo

CHRTEK OPTIK, s.r.o.

The Everyman

Pro jasnější pohled na svět

Optometry·Eyewear·est. 2025·optikchrtek.cz

Serves Individuals seeking vision correction and eyewear

ManropeFriendlyReliableModernApproachable11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityCustomer ServiceExpertiseClarity

Color Intelligence

CHRTEK OPTIK, s.r.o. anchors on Red (#ca3248) as their primary brand signal, paired with Pink (#d1033a), and accented by Pink. The palette leans warm — inviting and energetic.

#888686

Background

#ca3248

Primary

#d1033a

Secondary

#ff007b

Accent

#a76165

Accent

#f6b2c7

Accent

warm palette(6w/0c)Gray · Red · Pink

Typography

Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Manrope (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
ManropeBodySans Serif
Aa
MontserratHeadingsSans Serif
Aa
Open Sanssecondary_headingSans Serif
Aa
Plus Jakarta SansnavigationSans Serif
Aa
PoppinsBodySans Serif

Logo Anatomy

CHRTEK OPTIK, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, friendly.

Type

Combination Mark

Primary Shape

circle

Contains

Icon + Text

Complexity

5/10

moderncleanfriendly

Brand Character

CHRTEK OPTIK, s.r.o. is authoritative and decisive, warm and approachable, energetic and passionate.

Warmth
79%
Confidence
73%
Enthusiasm
68%
Technicality
47%
Formality
45%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

optiknymburkpohledchrtek

Design Playbook

Photography

lifestyle, product

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Local market, headquartered in Nymburk, CZ.

Origin

CZ

Headquarters

Nymburk, CZ

Market Scope

local

Languages

cs

CHRTEK OPTIK, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CHRTEK OPTIK, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: circle

Complexity50%
moderncleanfriendly

Brand Codes

Chrtek Blue

Signature ColorSupporting

The dark blue color #020381 is used in the logo and as a primary brand color.

Consistency80%
WebsiteSocial
ActiveOccasional

Montserrat Heading

Typography CodeSupporting

The Montserrat font is used for headings, creating a modern and readable look.

Consistency70%
Website
ActiveOccasional

Chrtek (Mole)

MascotSupporting

The name 'Chrtek' translates to 'Mole' in Czech, suggesting a connection to the animal, though not explicitly used as a mascot on the website.

Consistency40%
InactiveOccasional

Founding Year 2025

Number CodeSupporting

The copyright notice indicates the company was founded in 2025.

Consistency60%
Website
ActiveOccasional

Circle H

Signature ShapeSupporting

The logo features a stylized letter 'H' formed by two semi-circles, one in red and one in gray.

Consistency90%
Website
ActiveOccasional

More brands in Optometry

Explore other brands in this industry to compare visual identities.