Original Eshop
The InnocentServes Tourists visiting the Krkonoše region
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Original Eshop anchors on a muted Green (#b4cebf) as their primary brand signal, paired with Red (#ef5a47), and accented by Green. The palette leans cool — projecting trust and professionalism.
#327951
Accent
#b4cebf
Primary
#ef5a47
Secondary
#005826
Background
#6a5f4c
Accent
#70a185
Accent
Typography
Headings set in var(--bs-font-sans-serif) (a sans-serif — clean, modern, and optimized for digital), body in Noto Serif (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Original Eshop uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Original Eshop is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Product Focused, Natural
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on Joomla, active on 2 social platforms.
Market Presence
Local market, headquartered in Rokytnice nad Jizerou, CZ.
CZ
Rokytnice nad Jizerou, CZ
local
cs
Original Eshop is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Original Eshop. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
#005826
Used for primary buttons and highlights, representing nature and originality.
Old Man of the Mountains
A bearded old man wearing a hat, likely a representation of the spirit of the Krkonoše mountains, appears on the product labels.
Sirup Bottle
The syrup products are packaged in clear glass bottles with labels featuring the mascot and product name.
Social Media Intelligence
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