ORIGINAL STORE
The Innocent“Thor Steinar značkové oblečení”
Serves Men interested in outdoor and military-inspired clothing
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ORIGINAL STORE anchors on Pink (#ba133f) as their primary brand signal, paired with Blue (#15161f), and accented by Gray. The palette leans warm — inviting and energetic.
#ba133f
Primary
#15161f
Secondary
#4c4b4b
Text
#b7b8b8
Accent
#e6e5e5
Accent
#91726a
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ORIGINAL STORE uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ORIGINAL STORE is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in DE.
DE
national
cs
ORIGINAL STORE is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ORIGINAL STORE. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Deep Red (#b8123d)
Used for calls to action and highlights, creating a sense of urgency.
Poppins
Used for headings, providing a modern and readable style.
Thor Steinar značkové oblečení
Repeated in the description, emphasizing the brand.
Social Media Intelligence
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