ORLEN Asfalt Česká republika, s.r.o. logo

ORLEN Asfalt Česká republika, s.r.o.

The Ruler
Energy·Asphalt Products·orlen-asfalt.cz

Serves Construction companies, road builders

Orlen SansReliableTechnicalEfficientProfessional10/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityInnovationSafetySustainability

Color Intelligence

ORLEN Asfalt Česká republika, s.r.o. anchors on a vivid Red (#de2106) as their primary brand signal, paired with Red (#e5d5d1), and accented by Red. The palette leans warm — inviting and energetic.

#de2106

Primary

#e5d5d1

Secondary

#e97c6c

Accent

#b5b4b3

Accent

#7f8585

Accent

#fffefe

Background

warm palette(5w/1c)Red · Gray

Typography

Headings set in Orlen Sans (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Orlen SansHeadingsSans Serif
Aa
ArialBodySans Serif
Aa
futura_plheavysecondary_headingSans Serif
Aa
futuralightcaptionSans Serif

Logo Anatomy

ORLEN Asfalt Česká republika, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

ORLEN Asfalt Česká republika, s.r.o. is formal and professional, authoritative and decisive, cool and detached — also technically detailed.

Confidence
85%
Technicality
80%
Formality
70%
Enthusiasm
40%
Exclusivity
40%
Voice Person

third

Reading Level

college

CTA Style

formal

Signature Words

asfalttechnologiekvalitařešeníprodukty

Design Playbook

No design patterns detected

Digital Footprint

.

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

ORLEN Asfalt Česká republika, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ORLEN Asfalt Česká republika, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

#de2004

Signature ColorSupporting

Dominant red color used for the logo and key elements.

Consistency90%
Website
ActiveOccasional

Orlen Sans

Typography CodeSupporting

Custom font used for headings and body text, reinforcing brand recognition.

Consistency85%
Website
ActiveOccasional

ORLEN

Acronym CodeSupporting

The brand is widely known by its acronym.

Consistency100%
Website
ActiveOccasional

Stylized Bird Head

Signature ShapeSupporting

A stylized white bird head silhouette facing left, set against a red square.

Consistency90%
Website
ActiveOccasional

ORLEN Font

Typography CodeSupporting

The use of a specific sans-serif font for the word "ORLEN" in bold red, and a different font for the words "ASFLAT ČESKÁ REPUBLIKA" in grey.

Consistency80%
Website
ActiveOccasional

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