ORLEN Unipetrol logo

ORLEN Unipetrol

The Creator
Chemicals·Petrochemicals·orlenunipetrol.cz
Orlen SansReliableInnovativeIndustrialTechnical10/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

SafetySustainabilityInnovationResponsibility

Color Intelligence

ORLEN Unipetrol anchors on Red (#d92b13) as their primary brand signal, paired with Red (#decbc8), and accented by Red. The palette leans warm — inviting and energetic.

#d92b13

Primary

#decbc8

Secondary

#d94143

Accent

#e0030c

Accent

#e9918e

Accent

#4b4545

Text

warm palette(6w/0c)Red · Gray

Typography

Headings set in Orlen Sans (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
Orlen SansHeadingsSans Serif
Aa
VerdanaBodySans Serif
Aa
TahomaUISans Serif
Aa
ArialnavigationSans Serif
Aa
Helveticasecondary_headingSans Serif

Logo Anatomy

ORLEN Unipetrol uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: corporate, modern, geometric.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

6/10

corporatemoderngeometric

Brand Character

ORLEN Unipetrol is authoritative and decisive, technically detailed.

Confidence
80%
Technicality
70%
Formality
60%
Enthusiasm
50%
Warmth
45%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

ORLENUnipetrolchemie

Design Playbook

Photography

industrial, corporate, candid

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

balanced

Hero Approach

image_carousel

Digital Footprint

active on 6 social platforms.

Social
twitterlinkedinfacebookinstagramyoutubethreads

Market Presence

multinational, based in CZ.

Origin

CZ

Market Scope

multinational

Languages

cs

ORLEN Unipetrol is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ORLEN Unipetrol. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
StackedIconText

Primary shape: rectangle

Complexity60%
corporatemoderngeometric

Brand Codes

#d92b13

Signature ColorSupporting

Red color used as the primary color, conveying energy and dynamism.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Orlen Sans

Typography CodeSupporting

Custom font used for headings and body text, reinforcing brand recognition.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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