Ottobock
The Creator“Empower your steps - mit dem L300 Go.”
Serves People with disabilities and medical professionals
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Ottobock anchors on a vivid Blue (#00157a) as their primary brand signal, paired with Red (#c41627). The palette balances warm and cool tones.
#00157a
Primary
#929aa3
Background
#c41627
Secondary
#5d6167
Background
#000000
Background
#fdfdfd
Background
Typography
Headings set in Work Sans (a sans-serif — clean, modern, and optimized for digital), body in Source Serif Pro (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Ottobock uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, technical, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Ottobock is authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
clinical, lifestyle, product
natural
full_color
flat
top_navigation
rounded
comfortable
image_carousel
Digital Footprint
Built on Next.js, active on 5 social platforms.
Market Presence
Global presence, based in DE, communicating in 24 languages.
DE
global
de, en, bs, nl, fr, bg, es, zh, da, th, vi, ar, fi, hr, hu, ja, ko, no, ro, sr, ru, sv, tr, uk
Ottobock is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ottobock. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Dark Blue (#00157a)
Used for primary calls to action and headings.
Work Sans
Used for headings, providing a modern and clean look.
Source Serif Pro
Used for body text, offering a readable and professional experience.
Ottobock wordmark
The Ottobock wordmark uses a distinctive sans-serif typeface with a rounded 'o' and a unique 'k'.
Lifestyle imagery
The photography style features real people in everyday settings, showcasing Ottobock products in use and emphasizing empowerment and mobility.
Social Media Intelligence
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