
Otužilci Frýdek≈Místek
The Everyman“Otužilci Frýdek≈Místek Společné otužování v Ostravici u Žida”
Serves Local residents interested in winter swimming
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Otužilci Frýdek≈Místek anchors on Blue (#ebf2f9) as their primary brand signal, paired with Blue (#2f71b2), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#ebf2f9
Primary
#2f71b2
Secondary
#82bce4
Accent
#0b3b92
Accent
#7bdcb5
Accent
#000001
Background
Typography
Headings set in Gudea (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Otužilci Frýdek≈Místek uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, dynamic.
Combination Mark
circle
Icon + Text
5/10
Brand Character
Otužilci Frýdek≈Místek is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Action shots, Outdoor, Candid
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Frýdek-Místek, CZ.
CZ
Frýdek-Místek, CZ
local
cs
Otužilci Frýdek≈Místek is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Otužilci Frýdek≈Místek. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants

Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Otužilci
Refers to the Czech tradition of winter swimming.
#2b6eb1
Blue color used in the website's design.
Mountain and Water
The logo features a stylized illustration of a mountain with a tower on top and water in the foreground, rendered in shades of blue.
Social Media Intelligence
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