Otužilci Frýdek≈Místek logo

Otužilci Frýdek≈Místek

The Everyman

Otužilci Frýdek≈Místek Společné otužování v Ostravici u Žida

Sports·Winter Swimming Club·otuzilcifm.cz

Serves Local residents interested in winter swimming

LatoCommunity-focusedEnthusiasticActiveFriendly10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

CommunityHealthResilienceFriendship

Color Intelligence

Otužilci Frýdek≈Místek anchors on Blue (#ebf2f9) as their primary brand signal, paired with Blue (#2f71b2), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#ebf2f9

Primary

#2f71b2

Secondary

#82bce4

Accent

#0b3b92

Accent

#7bdcb5

Accent

#000001

Background

cool palette(0w/6c)Blue · Green

Typography

Headings set in Gudea (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
LatoBodySans Serif
Aa
GudeaHeadingsSans Serif
Aa
Magrasecondary_headingSans Serif
Aa
var(--navi-font)navigationSans Serif

Logo Anatomy

Otužilci Frýdek≈Místek uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, dynamic.

Type

Combination Mark

Primary Shape

circle

Contains

Icon + Text

Complexity

5/10

moderncleandynamic

Brand Character

Otužilci Frýdek≈Místek is warm and approachable, energetic and passionate, simply spoken and accessible.

Enthusiasm
80%
Warmth
70%
Confidence
60%
Humor
50%
Formality
40%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

playful

Signature Words

OtužilciFrýdek≈MístekotužováníOstraviciDuathlon

Design Playbook

Photography

Action shots, Outdoor, Candid

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookyoutube

Market Presence

Local market, headquartered in Frýdek-Místek, CZ.

Origin

CZ

Headquarters

Frýdek-Místek, CZ

Market Scope

local

Languages

cs

Otužilci Frýdek≈Místek is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Otužilci Frýdek≈Místek. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: circle

Complexity50%
moderncleandynamic

Brand Codes

Otužilci

Cultural SymbolSupporting

Refers to the Czech tradition of winter swimming.

Consistency90%
WebsiteSocial
ActiveOccasional

#2b6eb1

Signature ColorSupporting

Blue color used in the website's design.

Consistency70%
Website
ActiveOccasional

Mountain and Water

Illustration Style CodeSupporting

The logo features a stylized illustration of a mountain with a tower on top and water in the foreground, rendered in shades of blue.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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