OUshop logo

OUshop

The Everyman
Retail·Bookstore·est. 2023·oushop.osu.cz

Serves University students and staff

RamsReliableEducationalPracticalFriendly11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

EducationCommunityQualityAccessibility

Color Intelligence

OUshop anchors on Blue (#8ee4f1) as their primary brand signal, paired with Blue (#2f9db6). The palette leans cool — projecting trust and professionalism.

#383942

Text

#8b8b90

Background

#ffffff

Background

#dfdfe0

Background

#8ee4f1

Primary

#2f9db6

Secondary

cool palette(1w/5c)Gray · Blue

Typography

OUshop uses Rams across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.

Aa
RamsHeadingsSans Serif
Aa
RamsBodySans Serif
Aa
Rams-Boldsecondary_headingSans Serif
Aa
Rams-ItaliccaptionSans Serif
Aa
RamsnavigationSans Serif
Aa
RamsUISans Serif

Logo Anatomy

OUshop uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

OUshop is formal and professional, authoritative and decisive.

Confidence
80%
Formality
70%
Warmth
65%
Enthusiasm
55%
Technicality
45%
Voice Person

third

Reading Level

high_school

CTA Style

formal

Signature Words

Univerzitní obchodknihkupectvíOstravské univerzity

Design Playbook

No design patterns detected

Digital Footprint

active on 2 social platforms.

Social
facebookinstagram

Market Presence

Local market, headquartered in Ostrava, CZ.

Origin

CZ

Headquarters

Ostrava, CZ

Market Scope

local

Languages

cs

OUshop is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by OUshop. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Dark Gray (#35363f)

Signature ColorSupporting

Used as the primary background color and for text.

Consistency95%
WebsiteSocial
ActiveOccasional

Rams

Typography CodeSupporting

Distinctive font used for headings and body text, contributing to the university's brand identity.

Consistency90%
WebsiteSocial
ActiveOccasional

University-related products

Naming ConventionSupporting

Products are named in relation to the university, such as 'OUshop' and university publications.

Consistency80%
Website
ActiveOccasional

OUShop logo font

Typography CodeSupporting

The OUSHOP logo uses a sans-serif font with a distinctive rounded shape, and the 'OU' part is in teal while 'SHOP' is in dark gray.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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