Ovocnářská a okrasná školka Ing. Eichler
The InnocentServes Gardeners and landscapers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Ovocnářská a okrasná školka Ing. Eichler anchors on Red (#f2dcdc) as their primary brand signal, paired with Yellow (#555531), and accented by Red. The palette leans warm — inviting and energetic.
#f2dcdc
Primary
#ffffff
Background
#1a1a1a
Background
#c5c4c0
Background
#555531
Secondary
#ffc6c6
Accent
Typography
Headings set in Merriweather (a serif — evoking tradition, authority, and print heritage), body in Montserrat (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Ovocnářská a okrasná školka Ing. Eichler is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Light Green
Used in the website's design elements, representing nature and plants.
Ovocnářská a okrasná školka
Descriptive name clearly indicating the services offered.
Merriweather
Used for headings, providing a classic and elegant feel.
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