Ovocné sady Kojice
The InnocentServes Local consumers seeking fresh, locally sourced fruit
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
The brand emphasizes its heritage and local sourcing ('Tradition', 'Family Tradition', 'Czech Origin') while also highlighting the quality and natural aspect of its fruit ('Quality', 'Natural', 'Fresh', 'Šťavnaté ovoce'). This combination creates a positioning around fresh, high-quality fruit rooted in traditional practices.
Color Intelligence
Ovocné sady Kojice anchors on a muted Red (#9c8b86) as their primary brand signal, paired with Orange (#d26724), and accented by Orange. The palette leans warm — inviting and energetic.
#9c8b86
Primary
#d26724
Secondary
#eead58
Accent
#dd4a17
Accent
#eaa72e
Accent
#fafaf9
Background
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
Ovocné sady Kojice is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
natural light, product shots, orchard scenes
natural
realistic
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Ovocné sady Kojice is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ovocné sady Kojice. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Family Tradition
Emphasis on family farming and local heritage.
Deep Blue
Consistent use of #020381 for headings and accents.
Czech Origin
References to the Železné hory region.
Fruit Variety Names
Products named after specific fruit varieties (e.g., Jablka, Hrušky).
Products & Business
Showing 8 of 10 product images
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