Oxalis dessous
The RulerServes Affluent women seeking high-end lingerie and swimwear
What Drives Them
Commands authority and sets the standard for the category.
Oxalis dessous emphasizes quality, luxury, and style in its offerings, coupled with a sophisticated and exclusive brand personality. The brand codes and signature words further reinforce this focus on providing a luxurious lingerie experience.
Color Intelligence
Oxalis dessous anchors on Orange (#5e4926) as their primary brand signal, paired with Blue (#b8bbce). The palette leans warm — inviting and energetic.
#1f1b20
Text
#000000
Background
#5e4926
Primary
#e1e1e0
Background
#b8bbce
Secondary
#ffffff
Background
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
Oxalis dessous uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Oxalis dessous is formal and professional, authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
product photography, lifestyle
studio
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, sk
Oxalis dessous is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Oxalis dessous. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Oxalis Brown
The shade #5e4926 is used for the logo, buttons, and other key elements.
Store Locations
The website prominently features the addresses of their physical stores in Prague.
Czech Language
The website is primarily in Czech, reflecting its local market.
Elegant Boxes
Product images show lingerie packaged in elegant boxes, suggesting a premium unboxing experience.
Oxalis Dessus Logo
The logo features a minimalist sans-serif typeface with thin lines and a unique 'X' shape where the lines do not fully connect.
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