Palác Koruna
The Innocent“Palác Koruna - Hlavní stránka”
Serves Tourists and locals interested in architecture and history
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Palác Koruna anchors on Blue (#7d9bc0) as their primary brand signal, paired with Orange (#c4b193), and accented by Blue. The palette leans warm — inviting and energetic.
#fbfbfb
Background
#7d9bc0
Primary
#c4b193
Secondary
#acc2d6
Accent
#8a7c5e
Accent
#dddddd
Accent
Typography
Headings set in Caudex (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Palác Koruna is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on joomla!.
Market Presence
Local market, headquartered in Prague, CZ, communicating in 2 languages.
CZ
Prague, CZ
local
cs, en
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Brand Codes
Founding Year
References to the founding year of 1914, emphasizing the building's historical significance.
Gold Accent
Use of gold (#b18d39) in links and accents, evoking a sense of luxury and history.
Location
Prominent location on Wenceslas Square, a significant cultural and historical landmark in Prague.
Caudex Serif
Use of Caudex serif font for headings, contributing to a classic and elegant feel.
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