Uhelné sklady – Langer Martin
The InnocentServes Homeowners and businesses needing heating fuel
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Uhelné sklady – Langer Martin anchors on a vivid Blue (#0e64b8) as their primary brand signal, paired with Blue (#0c5398), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0e64b8
Primary
#0c5398
Secondary
#093e70
Accent
#03182b
Text
#000101
Background
#e5e5e5
Accent
Typography
Headings set in Abel (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Uhelné sklady – Langer Martin uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Uhelné sklady – Langer Martin is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue
Used in the logo and for key elements, #0e64b8
Open Sans
Used for body text, providing a clean and readable feel.
LANGER wordmark
The word "LANGER" is in a bold, sans-serif, all-caps typeface, with a horizontal line underneath the word.
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