PALNAS spol. s r.o. logo

PALNAS spol. s r.o.

The Ruler
Retail·Lighting·palnas.cz

Serves Homeowners and businesses seeking modern and energy-efficient lighting solutions

Jostmodernefficientreliablepractical11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

innovationqualitycustomer satisfactionsustainability

Color Intelligence

PALNAS spol. s r.o. anchors on Blue (#386298) as their primary brand signal, paired with Blue (#133c88), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#386298

Primary

#133c88

Secondary

#0049d0

Accent

#cfd0ce

Background

#ab9981

Accent

#7a7267

Background

cool palette(2w/3c)Blue · Gray · Orange

Typography

PALNAS spol. s r.o. uses Jost across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.

Aa
JostHeadingsSans Serif
Aa
JostBodySans Serif
Aa
Nunitosecondary_headingSans Serif
Aa
ikonynavigationDecorative
Aa
ikonyUIDecorative

Logo Anatomy

PALNAS spol. s r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, geometric.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleangeometric

Brand Character

PALNAS spol. s r.o. is authoritative and decisive.

Confidence
75%
Enthusiasm
65%
Warmth
60%
Formality
55%
Urgency
50%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

svítidlaosvětleníLEDinteriéruexteriéru

Design Playbook

Photography

product photography, lifestyle

Lighting

studio

Color Treatment

full_color

Icons

flat

Navigation

top_navigation

Call to Action

rounded

Spacing

comfortable

Hero Approach

image_carousel

Digital Footprint

Built on Shoptet, active on 3 social platforms.

Built withShoptet
Social
facebookinstagramyoutube

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

PALNAS spol. s r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PALNAS spol. s r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
moderncleangeometric

Brand Codes

Forest Green

Signature ColorSupporting

The shade #2a861d is used for key brand elements like buttons and accents.

Consistency80%
WebsiteSocial
ActiveOccasional

Jost Sans-Serif

Typography CodeSupporting

The Jost font family is used for headings and body text.

Consistency90%
Website
ActiveOccasional

Czech Language

Cultural SymbolSupporting

The website is primarily in Czech, reflecting its target market.

Consistency100%
WebsiteSocial
ActiveOccasional

Product Category Focus

Naming ConventionSupporting

Product names clearly indicate the type of lighting (e.g., LED panel, spotlight).

Consistency70%
Website
ActiveOccasional

Product Filtering

Ux Pattern CodeSupporting

Extensive product filtering options are available on category pages.

Consistency80%
Website
ActiveOccasional

Palnas wordmark

Typography CodeSupporting

The Palnas logo features a rounded, sans-serif typeface with connected letters, creating a flowing and modern appearance.

Consistency90%
Website
ActiveOccasional

Colored dots

Signature ShapeSupporting

The logo includes a series of four colored dots (dark blue, light blue, light green, yellow) that appear next to the tagline 'světlo domova'.

Consistency80%
Website
ActiveOccasional

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