Památník Terezín - Malá pevnost
The InnocentServes Students, historians, general public
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#aeaeae
Accent
#c3c3c3
Accent
#000000
Text
#898983
Accent
#37352f
Text
#ffffff
Background
Typography
Headings set in GTSectraDisplay (a serif — evoking tradition, authority, and print heritage), body in SharpUnity (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Památník Terezín - Malá pevnost uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Památník Terezín - Malá pevnost is formal and professional, authoritative and decisive.
third
high_school
formal
Signature Words
Design Playbook
Historical, Documentary
natural
grayscale
flat
top
rounded
moderate
image
Digital Footprint
Built on unknown, active on 4 social platforms.
Market Presence
Nationwide presence, headquartered in Terezín, CZ, communicating in 3 languages.
CZ
Terezín, CZ
national
cs, en, de
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Památník Terezín
Descriptive name indicating the memorial site.
Terezín
Reference to the historical site of Terezín.
GTSectraDisplay
Font used for headings, conveying a serious and respectful tone.
Star of David
A Star of David is used as a symbol, likely representing the Jewish ghetto museum.
Archway
An archway shape is used in the logo, possibly representing the entrance to the fortress.
Historical Black and White
The website uses historical black and white photography to evoke a sense of the past.
Social Media Intelligence
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