PARKLOT logo

PARKLOT

The Ruler

Levné Parkování u Letišť - Rychle a Bezpečně

Travel·Parking·parklot.cz

Serves Travelers seeking affordable and secure airport parking

PoppinsReliableConvenientAffordableProfessional11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

SecurityCustomer SatisfactionEfficiencyTransparency

Color Intelligence

PARKLOT anchors on a vivid Blue (#0a3a96) as their primary brand signal, paired with Blue (#abbbdb), and accented by Orange. The palette leans cool — projecting trust and professionalism.

#0a3a96

Primary

#abbbdb

Secondary

#d3981b

Accent

#5b7bb9

Accent

#ffffff

Background

#092b7b

Accent

cool palette(2w/4c)Blue · Orange

Typography

Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
PoppinsHeadingsSans Serif
Aa
Open SansBodySans Serif
Aa
ArialUISans Serif

Logo Anatomy

PARKLOT uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleanprofessional

Brand Character

PARKLOT is authoritative and decisive, energetic and passionate, simply spoken and accessible.

Confidence
80%
Enthusiasm
75%
Urgency
60%
Formality
55%
Warmth
40%
Voice Person

third

Reading Level

middle_school

CTA Style

urgent

Signature Words

parkováníletištěrezervujtezdarmaspokojených zákazníků

Design Playbook

Photography

stock, professional

Lighting

daylight

Color Treatment

full_color

Icons

flat

Navigation

top_navigation

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

.

Market Presence

multinational, based in CZ, communicating in 11 languages.

Origin

CZ

Market Scope

multinational

Languages

cs, pl, en, uk, de, sk, es, ru, no, hu, ro

PARKLOT is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PARKLOT. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity50%
moderncleanprofessional

Brand Codes

0a3a96

Signature ColorSupporting

Dominant blue color used for the logo and primary buttons, conveying trust and reliability.

Consistency90%
Website
ActiveOccasional

Levné Parkování u Letišť - Rychle a Bezpečně

CatchphraseSupporting

Repeated tagline emphasizing affordability, speed, and security.

Consistency80%
WebsiteAdvertisingSocial
ActiveOccasional

Arrow-shaped 'p'

Signature ShapeSupporting

The 'p' in 'parklot' is stylized with an arrow shape pointing upwards and to the right, suggesting direction and movement.

Consistency90%
Website
ActiveOccasional

Parklot Font

Typography CodeSupporting

The 'parklot' logo uses a specific sans-serif font with rounded edges and a modern, clean appearance.

Consistency80%
Website
ActiveOccasional

More brands in Travel

Explore other brands in this industry to compare visual identities.