PARTNER - IPEX
The RulerServes Businesses needing heavy-duty trucks
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
PARTNER - IPEX anchors on Red (#91243a) as their primary brand signal, paired with Blue (#b5c0cf). The palette leans cool — projecting trust and professionalism.
#333539
Text
#7e7e80
Background
#474a4d
Text
#91243a
Primary
#dfdee0
Background
#b5c0cf
Secondary
Typography
Headings set in Roboto Condensed, body in helvetica neue (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PARTNER - IPEX uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, corporate.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
PARTNER - IPEX is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
product, industrial
natural
full_color
flat
horizontal
rounded
moderate
image_carousel
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Dark Red
Used for accents and calls to action.
Roboto Condensed
Used for headings, creating a modern and readable look.
Acronym
Using an acronym in the brand name.
Tatra Truck Shape
The distinctive shape of the Tatra truck, particularly the cab and overall vehicle design, is a signature visual element.
Tatra Font
The specific font used for the "TATRA" logo on the truck's front grille is a distinctive typographic element.
Truck in Action
The photography style features the truck in real-world environments, often construction or quarry settings, emphasizing its ruggedness and utility.
Social Media Intelligence
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