Pata Negra logo

Pata Negra

The Innocent
Food & Beverage·Specialty Food Store·patanegra.cz

Serves Food enthusiasts, gourmets, and those seeking authentic Spanish cured meats and tapas.

UnboundedAuthenticTraditionalHigh-QualityPassionate11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

Quality IngredientsTraditional MethodsCustomer SatisfactionAuthenticity

Color Intelligence

Pata Negra anchors on a muted Red (#a68884) as their primary brand signal, paired with Red (#bf3c3b), and accented by Gray. The palette leans warm — inviting and energetic.

#f2f2f2

Accent

#2b2b2b

Text

#575757

Accent

#030303

Background

#a68884

Primary

#bf3c3b

Secondary

warm palette(6w/0c)Gray · Red

Typography

Headings set in Unbounded (a display face — designed for headlines and visual impact), body in var(--font-family) (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
UnboundedHeadingsDisplay
Aa
var(--font-family)BodySans Serif
Aa
ArialUISans Serif

Logo Anatomy

Pata Negra uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Pata Negra is authoritative and decisive, energetic and passionate, simply spoken and accessible.

Enthusiasm
75%
Confidence
70%
Warmth
65%
Formality
45%
Technicality
30%
Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

Pata Negrajamónpršuttapasuzenářství

Design Playbook

Photography

Product photography, Food photography

Lighting

natural

Color Treatment

realistic

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
instagramfacebook

Market Presence

Local market, headquartered in Ostrava, CZ.

Origin

ES

Headquarters

Ostrava, CZ

Market Scope

local

Languages

cs

Pata Negra is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pata Negra. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Burgundy Red

Signature ColorSupporting

Used for accents and the logo, evoking the color of cured meats and Spanish heritage.

Consistency70%
WebsiteSocial
ActiveOccasional

Unbounded

Typography CodeSupporting

Used for headings, providing a bold and modern look.

Consistency80%
Website
ActiveOccasional

Spanish Cured Meats

Cultural SymbolSupporting

The brand specializes in Spanish cured meats, a significant part of Spanish cuisine.

Consistency100%
WebsiteSocial
ActiveOccasional

Close-up meat slicing

Photography Style CodeSupporting

Close-up photography of meat being sliced, emphasizing texture and freshness.

Consistency90%
Website
ActiveOccasional

Abstract leaf

Signature ShapeSupporting

The logo features an abstract leaf shape, possibly representing a plant or natural element.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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