PAUL
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
PAUL anchors on Orange (#efe2cd) as their primary brand signal, paired with Orange (#d5c7ad). The palette leans warm — inviting and energetic.
#efe2cd
Primary
#d5c7ad
Secondary
#211f1c
Text
#3d3934
Text
#ffffff
Background
#8d8473
Background
Typography
Headings set in EB Garamond (a serif — evoking tradition, authority, and print heritage), body in Nunito Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PAUL uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
PAUL is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
multinational, based in FR.
FR
multinational
cs
PAUL is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PAUL. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
1889
Founding year of the bakery.
#8d8473
Taupe color used in the logo and branding elements.
EB Garamond
Elegant serif font used for headings, conveying a classic French style.
Umění žít po francouzsku
Repeated phrase emphasizing the French lifestyle.
PAUL logo font
The 'PAUL' logo uses a serif typeface with thin strokes and elegant letterforms, giving it a classic and sophisticated feel.
Social Media Intelligence
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