Pavel Kodýtek - PAY & SOFT
The RulerServes Small and medium-sized businesses
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Pavel Kodýtek - PAY & SOFT anchors on Red (#c91e24) as their primary brand signal. The palette leans warm — inviting and energetic.
#c91e24
Primary
#000000
Text
#ffffff
Background
#666666
Text Alt
#e3e9ef
Surface
Typography
Headings set in Verdana (a sans-serif — clean, modern, and optimized for digital), body in Tahoma (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pavel Kodýtek - PAY & SOFT uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Pavel Kodýtek - PAY & SOFT is formal and professional, authoritative and decisive, cool and detached.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Regional presence, based in CZ.
CZ
regional
cs
Pavel Kodýtek - PAY & SOFT is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pavel Kodýtek - PAY & SOFT. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Crimson Red
Used in the logo and as an accent color.
Tahoma
Used for headings and body text, providing a professional look.
PAY & SOFT
The brand name itself is an acronym.
Pavel Kodýtek
The website is a personal brand.
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