PEAR
The Ruler“Rezervační a ekonomické systémy pro cestovní ruch”
Serves Travel agencies and tour operators
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
PEAR anchors on a vivid Blue (#002f6c) as their primary brand signal, paired with Blue (#04569d), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#002f6c
Primary
#04569d
Secondary
#005057
Accent
#c3cfdb
Accent
#999077
Accent
#1777b7
Accent
Typography
Headings set in Gotham-Bold (a sans-serif — clean, modern, and optimized for digital), body in Gotham-Light (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PEAR uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
PEAR is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
Built on typo3.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
PEAR is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PEAR. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
002F6C
Dark blue used in the logo and website design.
Gotham-Light
Used for body text, providing a clean and modern look.
25
25 years of specialization in reservation systems.
Hexagonal Cube
The PEAR logo features a stylized hexagonal cube shape, used as an icon.
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