pedag.cz
The Ruler“Tekutá impregnace 75 ml Chcete mít voděodolné boty, aniž byste kvůli tomu museli chodit ven?...”
Serves Individuals seeking high-quality shoe inserts and shoe care products
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
pedag.cz anchors on Red (#e01f26) as their primary brand signal, paired with Red (#ff0000), and accented by Gray. The palette leans warm — inviting and energetic.
#e01f26
Primary
#ff0000
Secondary
#252525
Text
#dddddd
Accent
#000000
Background
#161616
Text
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
pedag.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
pedag.cz is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, based in DE, communicating in 3 languages.
DE
national
cs, sk, pl
pedag.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by pedag.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Red
Used for key elements like the logo and call-to-action buttons, conveying energy and importance.
Innovative Materials
Highlights the use of 'innovative functional and natural materials' in their shoe inserts.
Handmade Craftsmanship
Emphasizes the 'hand-made' aspect of their shoe inserts, suggesting quality and tradition.
Flower logo
A stylized flower with six petals is used as a logo element.
Viva
The word "Viva" is prominently displayed in a bold, sans-serif typeface, often overlaid on product images.
Close-up product shots
The brand uses close-up, detailed shots of its insoles, highlighting the materials and textures.
Viva font
The word "Viva" is written in a bold, sans-serif font, with the registered trademark symbol next to it.
Close-up product shot
The product is photographed in a close-up, detailed shot, highlighting the texture and materials.
Social Media Intelligence
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