MUDr. Martina Scheinostová
The Caregiver“praktický lékař pro děti a dorost - MUDr. Martina Scheinostová”
Serves Parents of young children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MUDr. Martina Scheinostová anchors on Green (#40b788) as their primary brand signal, paired with Blue (#208d7a), and accented by Red. The palette leans warm — inviting and energetic.
#40b788
Primary
#208d7a
Secondary
#f4eeee
Background
#cd2800
Accent
#b21600
Accent
#e93a02
Accent
Typography
Headings set in Lato (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MUDr. Martina Scheinostová uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MUDr. Martina Scheinostová is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Joomla.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Red
Used as a primary accent color, conveying energy and urgency.
MUDr. Martina Scheinostová
The brand is the doctor herself.
Aesculapius Staff
The logo features the Staff of Asclepius, a traditional symbol of medicine, with a snake entwined around a staff.
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