Jiří Andrle - Pekan
The Innocent“TRADIČNÍ ČESKÉ PEČIVO NEJEN KE KÁVĚ”
Serves General consumers, coffee shops, retailers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Jiří Andrle - Pekan anchors on a muted Red (#dbcac7) as their primary brand signal, paired with Red (#642319), and accented by Red. The palette leans warm — inviting and energetic.
#dbcac7
Primary
#642319
Secondary
#94675b
Accent
#b89990
Accent
#289a45
Accent
#fefdfd
Background
Typography
Jiří Andrle - Pekan uses Source Sans 3 across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Jiří Andrle - Pekan uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: traditional, friendly, simple.
Combination Mark
round
Icon + Text
4/10
Brand Character
Jiří Andrle - Pekan is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
product, food
natural
realistic
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Shoptet.
Market Presence
Local market, based in CZ.
CZ
local
cs
Jiří Andrle - Pekan is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Jiří Andrle - Pekan. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
Dark Red (#632117)
Used for the logo and accents, conveying tradition and warmth.
Source Sans 3
Used for headings and body text, providing a clean and readable feel.
Hořické trubičky
Specialty product of the bakery.
Tradiční české pečivo
Emphasizes the traditional Czech baking methods.
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