Pelant - Doupovské uzeniny
The Innocent“Doupovské uzeniny”
Serves Local consumers seeking traditional Czech meat products
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Pelant - Doupovské uzeniny anchors on a vivid Red (#e10514) as their primary brand signal, paired with Red (#e8a5ad), and accented by Red. The palette leans warm — inviting and energetic.
#e10514
Primary
#e8a5ad
Secondary
#e94254
Accent
#ffffff
Background
#d2c5bf
Accent
#875e39
Accent
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Muli (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pelant - Doupovské uzeniny uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Pelant - Doupovské uzeniny is authoritative and decisive, warm and approachable, energetic and passionate.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Blood Red
Used in the logo and website design, evoking the product.
Cedarville Cursive
Used for headings, creating a traditional and artisanal feel.
Doupovské Region
References to the Doupovské region and local traditions.
PELANT logotype
The PELANT logotype features a bold, sans-serif typeface with a distinctive checkered pattern to the left of the name.
Rustic food photography
The website uses rustic-style food photography with close-up shots of meat products, often presented on parchment paper or wooden surfaces.
Social Media Intelligence
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