Pellwood
The Innocent“Prvotřídní bubenické paličky z amerického Hickoru a evropského HabruPadesátiletá zkušenost výroby paliček, nadšení pro práci se dřevem a láska k hudbě jsou koktejlem příčin, proč jsou paličky PELLWOOD”
Serves Professional and amateur drummers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#1d1d1d
Text
#ffffff
Background
#383838
Text
#c8c8c8
Accent
#606060
Accent
#9e9d9b
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Raleway (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pellwood uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean, minimalist.
Wordmark
rectangle
Text
3/10
Brand Character
Pellwood is authoritative and decisive, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
product, studio
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Next.js, active on 1 social platform.
Market Presence
Nationwide presence, headquartered in Čestice, CZ.
CZ
Čestice, CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
1d1d1d
Dark grey used as a primary color, conveying quality and sophistication.
Oswald
Used for headings, providing a modern and bold look.
50 years
50 years of experience in drumstick production.
Pellwood font
The Pellwood logo uses a bold, sans-serif font with a slightly rounded appearance, creating a modern and approachable feel.
Close-up drumsticks
The photography style features close-up shots of the drumsticks, highlighting the wood grain and the printed text, creating a sense of quality and craftsmanship.
Social Media Intelligence
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