PENAM, a.s.
The Innocent“V řadě Fit den jsme vyčlenili všechno to nejzdravější pečivo pro všechny, kteří dbají o zdravou výživu.”
Serves Families and health-conscious consumers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
PENAM, a.s. anchors on a vivid Red (#cc1136) as their primary brand signal, paired with Orange (#f9ead9), and accented by Orange. The palette leans warm — inviting and energetic.
#cc1136
Primary
#f9ead9
Secondary
#dcd6d3
Accent
#de6f80
Accent
#fefbfa
Background
#c3b9b4
Accent
Typography
Headings set in Intro (a sans-serif — clean, modern, and optimized for digital), body in Tillana (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PENAM, a.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: Traditional, Natural, Friendly.
Combination Mark
Rectangle
Icon + Text
5/10
Brand Character
PENAM, a.s. is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Food, Lifestyle
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Regional presence, headquartered in Brno, CZ.
CZ
Brno, CZ
regional
cs
PENAM, a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PENAM, a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: Rectangle
Brand Codes
Red #cc1136
Used as the primary brand color in the logo and website design.
Tillana
Used for headings, providing a modern and friendly look.
Tradition since 1992
Highlights the company's history and tradition since 1992.
Social Media Intelligence
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