Penny Market
The Everyman“PENNY - nakupujte hezky česky.”
Serves Price-conscious shoppers
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Penny Market anchors on Red (#cd1314) as their primary brand signal, paired with Red (#da5d5d), and accented by Red. The palette leans warm — inviting and energetic.
#cd1314
Primary
#da5d5d
Secondary
#f8dfdf
Accent
#cec2c4
Accent
#fefbfb
Background
#60494b
Accent
Typography
Headings set in Amatic (a display face — designed for headlines and visual impact), body in Akko (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Penny Market uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: bold, geometric, modern.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
Penny Market is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
realistic, stock, product_focused
daylight
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on nuxt, active on 3 social platforms.
Market Presence
multinational, based in DE.
DE
multinational
cs
Penny Market is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Penny Market. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Penny Red
#cd1314 used in logo and throughout the site
Nakupujte hezky česky
Tagline promoting Czech products
PENNY wordmark
The word "PENNY" is in a bold, sans-serif typeface, with a yellow circle replacing the dot on the "i".
Social Media Intelligence
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